With those users in mind, WD not only offers the new My Passport Ultra in four colors (black, white, wild berry and blue), but WD also offers the optional $12.99 Grip Pack that includes a soft band that helps protect the drive from impact, as well as a matching 18-inch USB 3.0 flat cable.
Western Digital realized than many of its customers own multiple My Passport drives and store different things on different drives.
